“Why does your organisation exist?”


Have you ever stopped to ask yourself the question?

Bringing together a group of leaders recently to explore this seemingly simple question, we quickly discovered this question runs deep. For some the question proved quite challenging to pinpoint a clean response. Most could identify what we valued. What makes our organisation different, but not quite able to articulate our purpose. Beyond profit, what is the cause or belief your organisation is fulfilling?


Why Bother?

Spending time tapping into the true purpose of your organisation can be a hugely valuable activity. We identified three great reasons as to “why bother?”


1.     Contribution

By connecting with your true purpose you unearth the real value your organisation contributes to society. Sharing stories and examples about where you are delivering on purpose creates connection for your team and wider network.


2.     Alignment

Being clear about your purpose is like a beacon, attracting the people who share your beliefs. This may be your customers, employees, partners or other key stakeholders. When people align with a shared sense of purpose, greater meaning and fulfilment is created in your workplace.


3.     Energy

When people contribute to a belief or cause they feel passionate about, decisions and actions are more likely to flow. This shared sense of purpose provides a compass guiding the daily choices being made by each and every one of the team. People find themselves energised when moving in a common direction. The team have a shared language and speak enthusiastically about their workplace.


My Purpose

For me, my organisation exists because… I believe that as leaders we have the responsibility to enable workplace cultures that are meaningful and productive, where people flourish.


What About You?

So how about you? What are your thoughts about why your organisation exists? If it’s not clear to you yet, how about capturing your initial thoughts. I invite you to engage your team and share stories about why you do what you do. Experiment and keep refining your message to gain greater clarity.

Let me know how you get on. If you’d value the support of a facilitator to hold space and help guide the conversation, do get in touch I’d love to help.


Inspiring leaders to define and align with their purpose, whilst fostering engaging workplace cultures, where people matter. Karen is known for her passion and expertise in coaching and facilitation, the impact of which has a positive influence on the way leaders lead within their organisation.

One last step...

Please enter your details below and wait for the next page to load. Here you'll get access to the private Facebook group to view lives and check in each day.

You have Successfully Subscribed!